EarthTechling: Where do you see 350Green’s place in the EV charging marketplace?

350Green: We are right in there with the big guys and there is still plenty of room to grow in this market. We are a meaningful player and we have figured out the business model that’s going to work — our stations are out there where they’ll have demand and we’ll have a subscription model in place where customers will be able to easily charge at any one of our stations.

EarthTechling: Can you characterize the EV charging infrastructure in the United States right now? Where does it stand in its evolution at this moment?

350Green: We are really still in the industry’s infancy right now, but we have commitments from manufacturers and service providers. We’ve seen just about all of the major auto manufactures commit to electric vehicles in the very near term. Nissan has a plant in Tennessee that will be rolling out 100,000 electric vehicles a year. Ford and Chevy’s electric cars are now in production.

There is substantial investment in electric cars. From out point of view, we are matching them. We are going to markets where people have the cars. Up until very recently, there may have been a couple only a thousand charging stations in the county. We plan to have about 1100 charging stations in the ground this year alone.

EarthTechling: Has the current economy effected the industry?

350Green: The current economy hasn’t helped. It’s not easy. However, we’re confident that we’ll get there. This industry is growing and it will grow at the pace the public wants it to grow. We are getting a lot of demand from everywhere.

EarthTechling: What do you see for the company in the long term?

350Green: We want to be in the right markets at the right time. By roughly around 2015 the number of EVs on the road will be close to 1,000,000. By 2020 there may be up to 27 million EVs on the road in the US. From an infrastructure point of view, by the end of 2012 we want to have usable networks in 15 of the markets we’ve identified — Seattle, Portland, San Francisco, Sacramento, Los Angeles, Denver, Chicago, Indianapolis, St. Louis, Boston, New York, Philly, Baltimore and Washington DC.

We plan to have infrastructure in place — which means at least 50 charging stations in each market. That will make our business model work.

EarthTechling: What are you most proud of with 350Green?

350Green: We are very mission based and making a difference from an environmental point of view is a very selfless thing for us. It also makes economic sense. Its in sync with reducing our reliance on foreign oil, with securing our domestic energy policy and reducing our emissions. This is what we as a county want to do.

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