While Fisker is certainly proud of its Atlantic offering, as well as its first generation luxury Karma, a growing cloud of issues the automaker has faced recently overshadow the moment. Most immediately, the company faces challenges over needing to replace battery packs and modules in its vehicles that were supplied by A123 systems. This comes on the heels of a major embarrassment a few weeks back in which Consumer Reports ended up with a dud of a Karma for its highly regarded automotive reviews, prompting the hastened need for the testing vehicle to be replaced.
Also of concern on the Fisker radar has been employee layoffs, U.S. Department of Energy loan challenges and word it may not make use of a Delaware plant to build the Atlantic in. To Fisker’s credit, it hasn’t entirely been raining cats and dogs. The company looks to be doing well raising venture capital funds and has been responsive to both the A123 battery issue as well as a safety recall from last year.
In summary, as Cnet puts it so well, “Fisker will need fire on all cylinders as a business to get its high-end green machine in front of consumers.”
“Fisker Automotive is transitioning from a start-up automaker to a fully-fledged mainstream car manufacturer and the Atlantic is a crucial milestone in that process,” said Tom LaSorda, CEO Fisker Automotive, in a statement. “We have a long way to go, but in the near future Fisker intends to deliver this exceptional American-designed, engineered, and manufactured vehicle to showrooms worldwide.”
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