About Us

EarthTechling is an online consumer publication focused on all things green technology that aims to bring different voices to the cleantech revolution discussion. From clean energy and electric vehicles to green gadgets and green buildings, our passionate team, contributing partners and readers weigh in on the latest green news, services, and products. We cover advancements in green technology occurring around the world from our home base here in Portland, Oregon, and have been doing so since late summer of 2009.

Winners of awards related to our coverage of consumer green technology, EarthTechling articles are syndicated on Huffington Post, National Geographic, Mother Nature Network, TreeHugger, AOL Energy and Google News, among others.

Curious about us in the press? Check out our press coverage here.

The EarthTechling Team:

Nino Marchetti – Co-Founder, President & Editor-in-Chief (Oregon)

Nino Marchetti is a green technology journalist with a passion for the environment. His pieces focused upon consumer tech have been published online and in print at CNET, Laptop, PC World, About.com, The Oregonian, EcoGeek, Digital Trends, Consumer Guide, and E-Gear. He has appeared on The Today Show, Portland’s AM Northwest, and several other regional television and radio programs to present technology gift guides and reviews. Nino has been interested in green causes for quite some time, including the Nature Conservancy, but never found just the right way to combine his skills and passion until EarthTechling came along.

Nino was also one of the first 20 employees at Yahoo! and remained with that company until 2000, before transitioning into journalism in 2002. He holds a B.A. from Sonoma State University in California. When not writing about green technology, Nino can be found looking for the next best restaurant, bar, or microbrew in Portland.

Patricia Marchetti – Co-Founder, CEO (Oregon)

Patricia Marchetti brings her wealth of business and marketing experience to run all things business for EarthTechling.  She is a marketing thought leader and an accomplished speaker on green business and green marketing.  In the mid 1990s, Patricia was hired by the California State Senate as a policy consultant focused on health care and as a writer and editor for the Senate’s Daily Briefing. Patricia transitioned to the private sector in 1998 to focus on marketing and public relations. She held marketing positions at two investment banks focused on tech mergers & acquisitions during the dotcom era and spent several years  marketing Thomson West’s legal and regulatory publishing products before becoming an entrepreneur in 2004.

Patricia founded Marchetti Creative, a marketing consulting firm, in early 2004. One of her first clients was San Francisco start-up Adaptive Path where she handled marketing, public relations, and events management in that company’s early days.  Patricia holds a B.A. from the University of California, Davis. In 2011, Patricia was named a top female entrepreneur by Astia, a San Francisco-based women’s entrepreneur organization, and GE’s Ecomagination project also named her a Top 2011 Sustainable Innovator.  In 2012, the Portland Business Journal listed her as a Top forty executive under 40 runner-up.  Follow Patricia’s adventures as an entrepreneur via Twitter @GreenMediaCEO.

Sara Thompson – Marketing Coordinator (Oregon)

Sara Thompson is a native Oregonian and earned her BA in public relations from the University of Oregon in 2008. Sara has two brothers named Kyle and enjoys sewing in her free time.

 

Pete Danko – Managing Editor (Oregon)

Sports columnist, newspaper desk guy, website managing editor, wine-industry PR specialist, freelance writer—Pete Danko’s career in media has covered a lot of terrain. The constant along the way has been a fierce dedication to knowing the story and getting it right. Danko has written on tech for Wired and HotWired, and his explorations of a broad swath of topics and issues have appeared in the San Francisco Chronicle, Mountain Bike, American Journalism Review, the New York Times and many other publications.

Susan DeFreitas – Senior Editor (Oregon)

susanSusan DeFreitas has covered all manner of green technology for EarthTechling since 2009. She is a graduate of Prescott College for the Liberal Arts and the Environment, and has a background in marketing green businesses. Her work on green living has been featured in Yes! Magazine, the Utne Reader and Natural Home, and appears regularly in The Bear Deluxe, Portland’s magazine of the arts and the environment. Follow her work on the intersection of art and science on Twitter: @manzanitafire

Susan Kraemer – Columnist (New Zealand)

Susan Kraemer enjoys writing to publicize the many great solutions for climate change that we can find if we just put our minds to it. She covers renewable policy and clean energy for CleanTechnica and GreenProphet and green building at HomeDesignFind. She recently moved home to Waiheke Island where her writing is now powered by the 80% renewable electricity that powers New Zealand. It seems to work just fine. But she misses the solar system she left behind; still pumping put clean electrons for the California grid for the next 30 years.

Kristy Hessman – Contributing Writer (California)

Kristy Hessman is a writer and native Oregonian who currently resides in California. Before starting her own company, she worked as a reporter covering business and politics for daily newspapers and The Associated Press. She holds a Master’s Degree in Public Affairs Reporting from the University of Illinois. When she’s not writing, she enjoys traveling, surfing, competing in triathlons and promoting Rac Sacks, her line of eco-friendly, recycled handbags.

Laura Caseley – Contributing Writer (New York)

Laura Caseley is a graduate of SUNY New Paltz and a resident of New York State’s Hudson Valley. She writes for several publications and when she’s not writing, she can usually be found painting in her makeshift studio or enjoying the scenery of her hometown. Laura handles many of EarthTechling’s off beat writing assignments and finds really quirky things to mention in her stories.

Beth Buczynski – Contributing Writer (Colorado)

Beth Buczynski is a freelancer writer and editor currently living in the Rocky Mountain West. Her articles appear on Care2, CrispGreen and Shareable, just to name a few. Beth holds a Master’s degree in Public Communication & Technology from Colorado State University, and when not writing she enjoys drinking tea, skiing and zombie movies. Follow Beth on Twitter as @ecosphericblog.

Paul Willis – Contributing Writer (New York)

Paul Willis has been journalist for a decade. Starting out in Northern England, from where he hails, he worked as a reporter on regional papers before graduating to the cut-throat world of London print media. On the way he spent a year as a correspondent in East Africa, writing about election fraud, drought and an Ethiopian version of American Idol. Since moving to America three years ago he has worked as a freelancer, working for CNN.com and major newspapers in Britain, Australia and North America. He writes on subjects as diverse as travel, media ethics and human evolution. He lives in New York where, in spite of the car fumes and the sometimes eccentric driving habits of the yellow cabs, he rides his bike everywhere.

Stefan Durham – Product Reviewer (Oregon)

Stefan Durham came to Oregon in 1992 and got his first job in journalism 10 years later as a fact checker. Since those early vetting days he has been a contributing researcher, editor, and writer for a variety of online and print publications both in the Pacific Northwest and elsewhere. When not at the keyboard or on the beat he devotes as much time as possible to being under the forest canopy or on a bike seat, getting all the sun and fresh air available to a Portland denizen. He usually spends the rest of his energy out on the the dance floor, wherever classic swing jazz music may be found.