About Us
EarthTechling, the place where Earthlings come to learn about green consumer technology, is a destination for readers seeking to better their lives and the world around them through the use of green technology. We find green gadgets, electronics, automobiles and in-home technologies which, in some proven manner, help a person live a more green lifestyle. We cover advancements in green technology occurring around the world from our home base here in Portland, Oregon.
Curious about us in the press? Check out our press coverage here.
The EarthTechling Team:
Nino Marchetti – Co-Founder, President & Editor-in-Chief
Nino Marchetti is a personal and consumer technology journalist with a passion for the environment. His pieces have been published online and in print at CNET, Laptop, PC World, About.com, The Oregonian, EcoGeek, Digital Trends, Consumer Guide, and E-Gear. He has appeared on The Today Show, Portland’s AM Northwest, and several other regional television and radio programs to present technology gift guides and reviews. He is also part of the Society of Environmental Journalists and Online News Association.
Nino has been interested in green causes for quite some time, including the Nature Conservancy, but never found just the right way to combine his skills and passion. The advent of green technology and Oregon’s commitment to innovation in this area opened a new arena and EarthTechling was born.
Nino was one of the first 20 employees at Yahoo and remained with that company until 2000. Nino then moved on to another Web start up before transitioning into journalism in 2002. He holds a B.A. from Sonoma State University in California. When not writing about green technology, Nino can be found looking for the next best restaurant, bar, or microbrew in Portland.
Patricia Marchetti – Co-Founder, CEO
Patricia Marchetti brings her wealth of business and marketing experience to run all things business for EarthTechling. In the mid 1990s, Patricia was hired by the California State Senate as a policy consultant focused on health care and as a writer and editor for the Senate’s Daily Briefing. Patricia transitioned to the private sector in 1998 to focus on marketing and public relations. She held marketing positions in financial services and legal publishing before becoming an entrepreneur in 2004.
Patricia founded Marchetti Creative, a marketing consulting firm, in early 2004. One of her first clients was San Francisco start-up Adaptive Path where she handled marketing, public relations, and events management in that company’s early days. Patricia moved Marchetti Creative to Portland, Oregon in 2005 and continues to partner with small and medium-sized enterprises around the United States on marketing, messaging, and PR initiatives.
Patricia holds a B.A. from the University of California, Davis. In her spare time, she’s probably chasing after her two beagles or traveling the globe to practice her French language skills.
Susan DeFreitas – Contributing Writer
Susan DeFreitas is a writer who moved to Portland in August of 2009, after spending the last fourteen years in the high desert of Arizona. She brings with her a passion for sustainability, having served as a freelance marketing professional and publicist for green/sustainable businesses and nonprofits for the past 7 years.
Susan’s journalism, fiction and poetry has appeared in such publications as Yes! Magazine, the Utne Reader and Natural Home, as well as The Bear Deluxe, Southwestern American Literature and Third Wednesday. She is a graduate of Prescott College for the Liberal Arts and the Environment, as well as a Master of Fine Arts candidate at Pacific University in Forest Grove, OR.
David Craddock – Contributing Writer
A freelance writer for the past several years, David L. Craddock happily devotes his days to personal and professional writing pursuits spanning a diverse array of topics and interests. His first nonfiction book, Renewable Energy Made Easy, was published in August 2008 by Atlantic Publishing, and was the 2009 Green Book Festival Award Runner Up for Best Nonfiction Book.
David lives with his wife, Amie, in a tiny apartment in California where multiple bookcases have forced all other furniture to huddle together and draw straws to determine which of them will be dismissed to make room for even more bookcases.
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